2018 MTV Video Music Awards Betting Odds
–The 2018 MTV Video Music Awards will be the 35th annual presentation.
–The 2017 Video Music Awards drew nearly a million fewer viewers than the previous year.
–The 2018 Video Music Awards will take place on August 20, 2018.
The MTV Video Music Awards soldiers on although much like the network in which it airs its place in the new world of digital content is dubious at best. The show abandoned any pretense of being ‘edgy’ or outside of the nexus of the mainstream corporate music industry. Today, it’s much like the Grammy Awards–the same ‘mainstream’ artists win award after award as an ever shrinking ‘lowest common denominator’ audience looks on.
It’s amazing how quickly and how decisively the VMA’s audience has declined. In 2011 the show did a 10.8 rating with a viewership of 12.4 million. In 2012, the show did a 2.8 rating with just 6.13 million viewers. At least the network had an excuse that year–the party line was that the rescheduling of the show from 9 PM to 8 PM to avoid conflict with President Obama’s speech at the Democratic National Convention. Unfortunately, the decline has continued and there are no more excuses. The VMA’s rebounded in 2013 with a 7.8 rating and a viewership of 10.1 million though that was two points and over 2 million viewers less than 2011.
MTV VMA VIEWERSHIP IN FREEFALL
Since then the bottom has fallen out. In 2014, the VMA’s lost nearly 2 million more viewers and in 2015 they lost over 3 million more. This happened despite a tactical move to beef up viewership–the VMA’s were shown on all of MTV’s ‘sister networks’. The bleeding continued in 2016 with the audience dropping to 3.3 million on MTV and to 6.5 million across platforms. In 2017, they lost nearly a million more viewers across all platforms dropping to 5.68 million viewers. The decision to air live against the Game of Thrones finale is either a completely boneheaded scheduling move or a tactical decision made to provide a ready made excuse for a poor viewership number.
MTV remains committed to the VMA’s though have suggested that ‘changes might be necessary’ due to ‘audience shift’. It’s the same ‘audience shift’ that has resulted in the Emmy Awards’ viewership declining year after year but the bad news for MTV is the same–the audience has ‘shifted’ and they’re not coming back. MTV may survive in some form or another but the entire concept of ‘consensus television’ is over. There are too many options both in terms of content available to the consumer and viewing methods at their disposal. MTV gets hit coming and going with the VMA’s–it’s an outdated programming vehicle (the awards show) celebrating the flatlining mainstream music industry.
The 2018 MTV Video Music Awards will air live from the Radio City Music Hall in New York City on August 20 at 8 p.m. ET/PT. Here are the betting odds on the full card of awards categories:
2018 MTV VIDEO MUSIC AWARDS BETTING ODDS
TO WIN THE MTV VIDEO MUSIC AWARD FOR ‘VIDEO OF THE YEAR’
This is America/Childish Gambino: -150
Apesh*t/Beyonce and Jay-Z: +500
God’s Plan/Drake: +500
No Tears Left To Cry/Ariana Grande: +700
Finesse/Bruno Mars featuring Cardi B: +900
Havana/Camila Cabello featuring Young Thug: +900
TO WIN THE MTV VIDEO MUSIC AWARD FOR ‘ARTIST OF THE YEAR’
Drake: +210
Cardi B: +300
Ariana Grande: +350
Bruno Mars: +500
Camila Cabello: +500
Post Malone: +650
TO WIN THE MTV VIDEO MUSIC AWARD FOR ‘SONG OF THE YEAR’
Havana/Camila Cabello featuring Young Thug: +150
God’s Plan/Drake: +250
Finesse/Bruno Mars featuring Cardi B: +500
Perfect/Ed Sheeran: +500
New Rules/Dua Lipa: +750
Rockstar/Post Malone featuring 21 Savage: +750
TO WIN THE MTV VIDEO MUSIC AWARD FOR ‘BEST NEW ARTIST’
Cardi B: -125
Lil Uzi Vert: +450
Bazzi: +600
Lil Pump: +600
Hayley Kiyoko: +750
Chloe x Halle: +750
TO WIN THE MTV VIDEO MUSIC AWARD FOR ‘BEST COLLABORATION’
Apesh*t/Beyonce and Jay-Z: -110
Finesse/Bruno Mars featuring Cardi B: +350
Lemon/N.E.R.D and Rihanna: +600
Dinero/Jennifer Lopez featuring DJ Khaled and Cardi B: +600
1-800-273-8255/Logic featuring Alessia Carra and Khalid: +750
Meant to Be/Bebe Rexha featuring Florida Georgia Line: +750
TO WIN THE MTV VIDEO MUSIC AWARD FOR ‘BEST POP VIDEO’
No Tears Left To Cry/Ariana Grande: +175
Havana/Camila Cabello featuring Young Thug: +225
Perfect/Ed Sheeran: +500
Sorry Not Sorry/Demi Lovato +500
In My Blood/Shawn Mendes: +700
What About Us/Pink: +700
TO WIN THE MTV VIDEO MUSIC AWARD FOR ‘BEST HIP HOP VIDEO’
Apesh*t/Beyonce and Jay-Z: +150
God’s Plan/Drake: +275
Bartier Cardi/Cardi B featuring 21 Savage: +450
Walk It Talk It/Migos featuring Drake: +500
Chun-Li/Nicki Minaj: +700
ATM/J. Cole: +700
TO WIN THE MTV VIDEO MUSIC AWARD FOR ‘BEST DANCE VIDEO’
One Kiss/Calvin Harris and Dua Lipa: -115
Everybody Hates Me/The Chainsmokers: +350
Lonely Together/Avicii featuring Rita Ora: +500
Silence/Marshmello featuring Khalid: +500
Flames/David Guetta and Sia: +750
Get Low/Zedd and Liam Payne: +750
TO WIN THE MTV VIDEO MUSIC AWARD FOR ‘BEST VIDEO WITH A MESSAGE’
This is America/Childish Gambino: -115
God’s Plan/Drake: +350
1-800-273-8255/Logic featuring Alessia Carra and Khalid: +500
Pynk/Janelle Monae: +750
Gatekeeper/Jessie Reyez: +750
Liberated/Dej Loaf and Leon Bridges: +900
TO WIN THE MTV VIDEO MUSIC AWARD FOR ‘BEST ROCK VIDEO’
One More Light/Linkin Park: +165
Whatever It Takes/Imagine Dragons: +300
The Sky is a Neighborhood/Foo Fighters: +500
Say Amen (Saturday Night)/Panic! At the Disco: +500
Walk on Water/30 Seconds to Mars: +500
Champion/Fall Out Boy: +650
TO WIN THE MTV VIDEO MUSIC AWARD FOR ‘BEST LATIN VIDEO’
Dinero/Jennifer Lopez featuring DJ Khaled and Cardi B: +125
Mi Gente/J Balvin and Willy William: +300
Dura/Daddy Yankee: +500
Echame La Culpa/Luis Fonsi and Demi Lovato: +600
Chantaje/Shakira featuring Maluma: +600
Felices Los 4/Maluma: +750
TO WIN THE MTV VIDEO MUSIC AWARD FOR ‘PUSH ARTIST OF THE YEAR’
SZA: +250
Khalid: +300
Grace VanderWaal: +600
Hayley Kiyoko: +750
Bishop Briggs: +1000
Noah Cyrus: +1000
Chloe x Halle: +1500
Kyle: +1500
Why Don’t We: +2500
Jessie Reyez: +2500
PRETTYMUCH: +2500
Tee Grizzley: +5000
Sigrid: +5000
TO WIN THE MTV VIDEO MUSIC AWARD FOR ‘BEST DIRECTION’
This is America/Childish Gambino: +150
Apesh*t/Beyonce and Jay-Z: +250
God’s Plan/Drake: +500
Say Something/Justin Timberlake featuring Chris Stapleton: +500
Perfect/Ed Sheeran: +750
In My Blood/Shawn Mendes: +750
TO WIN THE MTV VIDEO MUSIC AWARD FOR ‘BEST ART DIRECTION’
This is America/Childish Gambino: +150
Apesh*t/Beyonce and Jay-Z: +250
Make Me Feel/Janelle Monae: +500
Look What You Made Me Do/Taylor Swift: +500
The Weekend/SZA: +750
ATM/J.Cole: +750
TO WIN THE MTV VIDEO MUSIC AWARD FOR ‘BEST CINEMATOGRAPHY’
This is America/Childish Gambino: +125
Apesh*t/Beyonce and Jay-Z: +250
No Tears Left to Cry/Ariana Grande: +500
Growing Pains/Alessia Cara: +650
In My Blood/Shawn Mendes: +650
River/Eminem featuring Ed Sheeran: +900
TO WIN THE MTV VIDEO MUSIC AWARD FOR ‘BEST CHOREOGRAPHY’
This is America/Childish Gambino: +150
Finesse/Bruno Mars featuring Cardi B: +250
Apesh*t/Beyonce and Jay-Z: +500
Havana/Camila Cabello featuring Young Thug: +500
Filthy/Justin Timberlake: +750
IDGAF/Dua Lupa: +750
TO WIN THE MTV VIDEO MUSIC AWARD FOR ‘BEST EDITING’
This is America/Childish Gambino: -110
Look What You Made Me Do/Taylor Swift: +450
Finesse/Bruno Mars featuring Cardi B: +450
Apesh*t/Beyonce and Jay-Z: +600
Lemon/N.E.R.D and Rihanna: +750
Make Me Feel/Janelle Monae: +750
TO WIN THE MTV VIDEO MUSIC AWARD FOR ‘BEST VISUAL EFFECTS’
Look What You Made Me Do/Taylor Swift: +175
No Tears Left to Cry/Ariana Grande: +250
All the Stars/Kendrick Lamar and SZA: +450
Wait/Maroon 5: +450
Walk on Water/30 Seconds to Mars: +700
Lonely Together/Avicii featuring Rita Ora: +700
2018 MTV VIDEO MUSIC AWARDS TOTALS PROPOSITION BETTING ODDS
DRAKE TOTAL MTV VIDEO MUSIC AWARDS WON?
Over 3.5 Awards: +150
Under 3.5 Awards: -180
CHILDISH GAMBINO TOTAL MTV VIDEO MUSIC AWARDS WON?
Over 3.5 Awards: +110
Under 3.5 Awards: -130
CARDI B TOTAL MTV VIDEO MUSIC AWARDS WON?
Over 4.5 Awards: +130
Under 4.5 Awards: -150
JAY-Z AND BEYONCE TOTAL MTV VIDEO MUSIC AWARDS WON?
Over 3.5 Awards: -150
Under 3.5 Awards: +130
BRUNO MARS TOTAL MTV VIDEO MUSIC AWARDS WON?
Over 2.5 Awards: +150
Under 2.5 Awards: -180
TAYLOR SWIFT TOTAL MTV VIDEO MUSIC AWARDS WON?
Over 1.5 Awards: +130
Under 1.5 Awards: -150