Super Bowl TV Commercials Proposition Betting Odds
–The Super Bowl is the biggest day of the year for North American sports betting.
–It’s also the biggest day of the year for TV commercials and the brands they feature.
–A sizable percentage think that the commercials are the best thing about the Super Bowl.
By now everyone should know that the Super Bowl is the biggest day of the year for sports books that serve a North American audience. It’s not the biggest overall event for US bookmakers (the NCAA college basketball tournament is) and it’s nowhere near the biggest one day event internationally (the Champions League soccer final is). Still, it’s traditionally considered a ‘make or break’ day for the legal sportsbooks of Nevada.
Super Bowl Sunday is also the biggest day of the year for TV commercials, the ad agencies and ‘creatives’ that make them and the brands that they feature. Fox TV is reportedly getting over $5 million for a 30 second ad and as of this writing they’ve sold all but a few (in fact, that’s the subject of one of the following proposition bets). Some companies like Anheuser Busch have enough money to view the Super Bowl as a simple ‘brand building’ exercise. Smaller companies are not as fortunate and are often taking a ‘swing for the fences’ with a Super Bowl ad buy.
There’s plenty of media coverage about the Super Bowl commercials and a growing percentage of the audience watches the game just to see the creative TV spots. Oddly enough, there’s not much for the ‘Super Bowl commercials’ audience to bet on. You’ll find a prop bet here and there but given the significance of the Super Bowl to the advertising and consumer brand industries and given their popularity to the viewing audience we here at SPORTS BETTING EXPERTS think that they deserve better. Below is what is the longest and most exhaustive list of Super Bowl TV commercials prop bet odds available anywhere in the world:
Super Bowl TV Commercials Proposition Betting Odds
Number of TV Commercials during Fox TV game broadcast?
Over 87.5: -130
Under 87.5: +110
Running time of TV commercials during Fox TV game broadcast?
Over 48:30 (48 minutes thirty seconds): -145
Under 48:30 (48 minutes thirty seconds): +115
Number of TV commercials 60 seconds or longer during Super Bowl LI broadcast?
Over 11.5: -130
Under 11.5 +110
Total Fox TV Super Bowl broadcast ad revenues (doesn’t include pre or post game)?
Over $372.5 million: -150
Under $372.5 million: +120
Most likable Super Bowl LI commercial per USA TODAY Ad Meter?
Any car company: -150
Any beer company: +200
Any chip/snack company: +350
Any pizza company: +650
Any other company: +900
How many national Super Bowl TV commercials will feature a player who takes at least one snap in Super Bowl LI?
Over 1.5: +150
Under 1.5: -180
How many national Super Bowl TV commercials will advertise a theatrical film release?
Over 5.5: -150
Under 5.5: +130
How many different car brands will be featured in a national Super Bowl TV commercial?
Over 6.5: -150
Under 6.5: +130
How many different cellular phone service companies will be featured in a national Super Bowl TV commercial?
Over 2.5: -130
Under 2.5: +110
How many national Super Bowl TV commercials will feature a ‘#hashtag’?
Over 25.5: -130
Under 25.5: +110
How many national Super Bowl TV commercials will feature a company web address verbally or visually?
Over 26.5: -130
Under 26.5: +110
How many national Super Bowl TV commercials will feature a visual or vocal parody/impersonation of President Donald Trump?
Over 1.5: -130
Under 1.5: +110
How many national Super Bowl TV commercials will feature a current or former NFL football player?
Over 4.5: +125
Under 4.5: -145
Will any national Super Bowl TV commercial show a tasty plate of tacos?
Yes: -130
No: +110
Number of separate commercial spots for T-Mobile to air during Super Bowl LI?
1: +250
2: -150
3: +250
4 or more: +450
Number of separate commercial spots for Paramount to air during Super Bowl LI?
1: +250
2: -150
3: +250
4 or more: +450
What percentage of Super Bowl viewers will say that ‘commercials’ are the most important component of the event (per National Retail Federation)?
Over 22.5%: -150
Under 22.5%: +130
Will Fox TV sell all available Super Bowl LI commercial spots before kickoff (per Advertising Age)?
Yes: -450
No: +300
What day will Advertising Age confirm that Fox TV has sold all available commercial spots for Super Bowl LI?
Tuesday between 12:01 AM and 11:59 PM Eastern: +750
Wednesday between 12:01 AM and 11:59 PM Eastern: +375
Thursday between 12:01 AM and 11:59 PM Eastern: +300
Friday between 12:01 AM and 11:59 PM Eastern: +250
Saturday between 12:01 AM and 11:59 PM Eastern: +450
Sunday between 12:01 AM Eastern and kickoff of Super Bowl LI: +750
No confirmation before kickoff of Super Bowl LI: +1500
Will any additional TV spots be rejected by the NFL due to content between 12:01 AM Eastern Tuesday and kickoff of Super Bowl LI and confirmed by Advertising Age?
Yes: +200
No: -250
Which company’s TV spot will air first after the coin toss has been completed?
Avocados from Mexico: +1500
Bai Brands: +2500
Buick: +1250
Ford: -750
GoDaddy: +2500
Intel: +2750
Lexus: +2750
Lifewtr: +2500
Skittles: +1250
Sprint: +2750
Squarespace: +2250
WeatherTech: +2500
Wendy’s: +2250
Wonderful Pistachios: +1500
84 Lumber: +2500
Field (any company not listed here): +1500
Which ad agency will have one of their commercial spots air the earliest after kickoff (agency of record must be listed on Advertising Age)?
Wieden & Kennedy: -175
Saatchi & Saatchi: +155
Which ad agency will have one of their commercial spots air the earliest after kickoff (agency of record must be listed on Advertising Age)?
JohnXHannes: -120
Droga5: +100
Which ad agency will have one of their commercial spots air the earliest after kickoff (agency of record must be listed on Advertising Age)?
Hustle: +120
McGarryBowen: -140
Which ad agency will have one of their commercial spots air the earliest after kickoff (agency of record must be listed on Advertising Age)?
Grey New York: +130
Bullish: -150
Which ad agency will have one of their commercial spots air the earliest after kickoff (agency of record must be listed on Advertising Age)?
David & Goliath: -110
Leo Burnett Toronto: -110
Which ad agency will have one of their commercial spots air the earliest after kickoff (agency of record must be listed on Advertising Age)?
Wieden & Kennedy: -135
Omnicom Group’s Adam & Eve/DDB: +115
Running time of Procter & Gamble’s commercial for ‘Tide’ Laundry Detergent?
Under 30.5 seconds: -130
Over 30.5 seconds +110
Which company’s ad will air first?
T-Mobile: -140
Sprint: +120
Which company’s ad will air first?
Wendy’s: +110
Skittles: -130
Which company’s ad will air first?
Squarespace: +110
GoDaddy: -130
Which company’s ad will air first?
Fiji Water: +130
Lifewtr: -150
Which company’s ad will air first?
Mercedes Benz: +110
Audi: -130
Which company’s ad will air first?
Febreze: -145
Mr. Clean: +125
The 84 Lumber commercial spot will appear?
Before the end of the first half: -210
After the end of the first half: +170
The Avocados from Mexico commercial spot will appear?
Before the end of the first half: -350
After the end of the first half: +290
The Buick commercial spot will appear?
Before the end of the first half: -250
After the end of the first half: +210
The Honda commercial spot will appear?
Before the end of the first half: +110
After the end of the first half: -130
The It’s A 10 Haircare commercial spot will appear?
Before the end of the first half: +150
After the end of the first half: -180
The Kia commercial spot will appear?
Before the end of the first half: +150
After the end of the first half: -180
The Lexus commercial spot will appear?
Before the end of the first half: -165
After the end of the first half: +145
The Persil ProClean commercial spot will appear?
Before the end of the first half: -110
After the end of the first half: -110
The Top Games USA commercial spot will appear?
Before the end of the first half: +130
After the end of the first half: -150
The Turbo Tax commercial spot will appear?
Before the end of the first half: -130
After the end of the first half: +110
Rules: Commercials must air between the opening coin toss and end of the game including halftime unless specified otherwise. All commercials must air on the Fox TV national broadcast and not on a local or regional basis. All bets are ‘action’ regardless of whether or not a specific commercial is broadcast. Unless specified otherwise, Advertising Age will serve as the source for grading information when necessary.