Billboard Music Awards 2017 Betting Odds
–The Billboard Music Awards are produced by the venerable music chart publication.
–The Billboard Music Awards recognize the most commercially successful artists in a variety of genres.
–The Billboard Music Awards will be held on May 21, 2017.
Billboard Magazine has been the ‘go to’ source for the music industry since the early 20th century but it’s struggling to find a place in the digitally transformed business landscape of today. In the mid-1990s, Billboard enjoyed a circulation of over 40,000 per week but that number has declined to the current circulation of 17,000. The magazine has tried to remain relevant by adding metrics to measure the popularity of streaming video and the use of social media by artists but this has been of limited effectiveness. They’re essentially in the same boat as the Grammy Awards–they’re ‘analog players in a digital world’. More significantly, they were one of the primary musical ‘gatekeepers’ of the analog era. One of the fundamental components of the digital transformation of the music industry has been the elimination of ‘gatekeepers’. Fans have largely rejected ‘intermediaries’ to tell them what they’re “supposed” to like and artists now have a level playing field on which to distribute their music and find an audience.
Not surprising that Billboard holds on to another relic of the analog entertainment industry–the awards show. The Billboard Music Awards dates back to 1990 and was held annually in December until 2006. After an abortive attempt to bring the awards back in 2008 they ended up being ‘mothballed’ by Billboard Magazine until 2011 when they were revived. Now airing in May, the Billboard Music Awards have been held annually since. Unlike the Grammy Awards which at least offers the veneer of some type of qualitative assessment of music the Billboard Music Awards are ‘all about da Benjamins’. Nominations are made based on album and digital songs sales, streaming, radio airplay, touring and social engagement. These measurements are tracked year-round by Billboard and its “data partners”, including Nielsen Music and Next Big Sound.
In reality, its another opportunity for what approximates the ‘mainstream’ of music to pat each other on the back and pretend that everything is the way it used to be. You’ll see the same names you do on the Grammy Awards which are for the most part the ‘lowest common denominator’ of popular music. There’s some talent (eg: Adele) but you’re not going to find anything that has even the appearance of raw emotion or intensity. The fact that the unctuous Taylor Swift has a record 21 Billboard Music Awards tells you everything you need to know.
Below you’ll find the official SPORTS BETTING EXPERTS proposition odds for the Billboard Music Awards. Awards are given in 48 categories but we’ve limited our pricing to the major ones:
BILLBOARD MUSIC AWARDS 2017 BETTING ODDS
TOP ARTIST
Adele: +450
Drake: +600
Beyonce: +600
Ariana Grande: +600
Twenty One Pilots: +600
The Weeknd: +750
Rihanna: +750
The Chainsmokers: +900
Justin Bieber: +900
Shawn Mendes: +900
TOP NEW ARTIST
Zayn: +150
Alessia Cara: +225
Lukas Graham: +275
Desiigner: +450
Lil Uzi Vert: +750
TOP FEMALE ARTIST
Adele: +135
Beyonce: +250
Ariana Grande: +350
Rihanna: +350
Sia: +950
TOP MALE ARTIST
Drake: +150
Justin Bieber: +215
The Weeknd: +350
Shawn Mendes: +350
Future: +950
TOP DUO OR GROUP
The Chainsmokers: +150
Twenty One Pilots: +200
Guns n Roses: +350
Coldplay: +500
Florida Georgia Line: +650
TOP R&B ARTIST
Beyonce: -110
Bruno Mars: +300
Rihanna: +450
Frank Ocean: +450
The Weeknd: +750
TOP RAP ARTIST
Drake: +150
J.Cole: +275
Rae Sremmurd: +350
Future: +350
Desiigner: +600
TOP ROCK ARTIST
Twenty One Pilots: +175
Metallica: +250
Coldplay: +350
X Ambassadors: +350
The Lumineers: +500
TOP COUNTRY ARTIST
Florida Georgia Line: +150
Blake Shelton: +225
Keith Urban: +350
Jason Aldean: +400
Chris Stapleton: +700
TOP HOT 100 SONG
Closer/The Chainsmokers feat. Halsey: +150
One Dance/Drake feat. Wizkid and Kyla: +250
Can’t Stop The Feeling/Justin Timberlake: +300
Don’t Let Me Down/The Chainsmokers feat. Daya: +450
Heathens/Twenty One Pilots: +600
TOP BILLBOARD 200 ALBUM
Lemonade/Beyonce: +150
Views/Drake: +275
Starboy/The Weeknd: +350
Blurryface/Twenty One Pilots: +450
Anti/Rihanna: +450
TOP TOURING ARTIST
Beyonce: +150
Guns n Roses: +250
Justin Bieber: +300
Bruce Springsteen and the E Street Band: +500
Coldplay: +550